Creating your campaign

Choose your objective

The first step in creating an ad in ad creation is choosing an objective from the list.

Name your campaign

Next to Campaign Name, add a name for your campaign or use the default name that appears.

 Creating your ad sets

Naming your ad set

Next to Ad Set Name, add a name for your ad set or use the default name that appears.

Select your Page

You’ll only be prompted to add a Page if you’ve selected an ad objective that requires a Page selection. If you don’t see the Pages section, skip to the Audience section. If you create ads for multiple Facebook pages, select the Page you would like to create an ad for.

Choose your audience

In the Audience section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests and more. Learn about the targeting options available.

Select your ad placements

In the Placements section, decide where your ads will appear on Facebook, Instagram or Audience Network. If you select Automatic Placements, your ads will be shown to your audience in a place that it’s likely to perform best. If you would like to do this manually, select Edit Placements. Learn more about selecting ad placements.

Set your budget and ad schedule

In the Budget & Schedule section, you can choose a budget and set your ad’s schedule. Learn more about budget, delivery, and charges on your Facebook ads.

Learn about minimum daily budgets and how spending money on advertising works.

 Creating your ads

Select an ad format

In the Format section, choose from several ad formats, including: Carousel, single image, single video, slideshow, or Canvas.

Choose your media

In the Media section, choose the creative you’d like to use in your ad.

• Learn more about choosing images for your ad
• Check out design tips for Facebook ads
• Learn how to advertise successfully within Facebook’s policies

Add text to your ads

After choosing your images, you can enter the text you’d like your ad to have. You may also have the option to add a call-to-action button, choose a pixel and more.

Note: If you’re running ads that aren’t associated with a Facebook Page, you’ll only be able to run ads in the right column of Facebook.

Placing your order and choosing how you want to pay for your ads

When you’re ready, click Place Order at the bottom of ad creation to order your Facebook ads. The first time you place an order, you’ll be asked to enter your payment information. Learn more about payment options for advertising.